Which characteristic completes the statement: Goals should be attainable, flexible, and __________?

Which characteristic completes the statement: Goals should be attainable, flexible, and __________?

• A. Measurable
• B. Timely
• C. Specific
• D. Profitable

Answer: (A)

Measurable is the best fit. When a goal is measurable, it includes a clear metric—such as a number, percentage, or milestone—that lets you track progress and know when it’s achieved. This works well with attainable and flexible, because you can judge whether the target is realistic and adjust your plan if conditions change, all while having a concrete way to measure success. In real estate marketing, for example, changing a vague aim like “get more leads” into “generate 25 qualified leads per month” provides tangible data to monitor and optimize. Timely adds a deadline but doesn’t by itself specify how you’ll know you’ve reached the target; Specific adds detail but still needs a quantifiable measure to track progress; Profitable centers on financial return, which isn’t the universal requirement for all goals.

Measurable is the best fit. When a goal is measurable, it includes a clear metric—such as a number, percentage, or milestone—that lets you track progress and know when it’s achieved. This works well with attainable and flexible, because you can judge whether the target is realistic and adjust your plan if conditions change, all while having a concrete way to measure success. In real estate marketing, for example, changing a vague aim like “get more leads” into “generate 25 qualified leads per month” provides tangible data to monitor and optimize. Timely adds a deadline but doesn’t by itself specify how you’ll know you’ve reached the target; Specific adds detail but still needs a quantifiable measure to track progress; Profitable centers on financial return, which isn’t the universal requirement for all goals.